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When Facebook was first created, it was honestly kind of confusing about what it was meant to be used for. Back in the day, Facebook actually started out as a way for college kids to meet others in their class, talk about the professors and even help each other out here and there will coursework and other questions.

But now…Facebook is taking the marketing world by storm. If you’ve ever been scrolling through your news feed and had Ads upon Ads just showing up and making their appearance, you’ve been privy to the world of Facebook marketing.

Trust in the fact that Facebook knows what they are doing. They track things, they know things, and they have the marketing tools to then place those “things” right in front of your face in your newsfeed to entice you even further to make that purchase or visit that website. They’ve got their marketing game down pat.

In the marketing world, Facebook gives us to the tools to up our game as well. If you been dabbling in the idea of setting up a Facebook Ad to try to drive traffic and sales to your site, it’s a good way to test the waters without being fully committed to using a huge amount of your marketing budget.

And don’t forget the best part! Setting up a Facebook Ad is something that is completely easy and user-friendly to do. (Just in case you need some extra help, I can always help you dig a bit deeper into the marketing world as well!)

If you are serious about generating leads, Facebook can 100% help you with that.

How to Set up a Facebook Ad

First and foremost, decide what you’re trying to do and accomplish.

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If you don’t know exactly what you want to do, target, or convert, you may need to take a bit more time in thinking of your business plan long-term. Facebook Ads is an amazing tool that can deliver great results, but you’ve got to feed it with enough information to make it happen.

Once you’ve decided on a campaign, you then need to decide the type of audience that you are wanting to market to. This is where you can get really detailed and have your Ad targeted by location, age, and even gender. The more precise that you can be about your target audience, the more results that you’ll get.

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Just with those two simple steps, you’re well on your way to creating your very first Facebook Ad. Other fine details will have to be decided as well such as the layout, and the location of where you want you ad to appear, but those details are something that you can decide once you’re there and ready. The first step is getting it set up to target your perfect audience!

In the marketing world, everything seems to be connected. If you can unlock the “code” on how to generate leads to your website, you’re well on your way to finding out just how marketing can be an amazing and advantageous tool for your business.

Just remember to use tools to your advantage. In the big scheme of the marketing world, Facebook has power. Millions upon millions of people use Facebook every hour, of every day. Don’t miss out on your chance to ride that gravy train and get in on some of your own marketing success.

Find the perfection combination of how to use Facebook Ads to generate leads, and you’ll be amazed at the results.

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more in tips + tools

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