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Facebook is quite the powerhouse when it comes to advertising. Millions of people use Facebook each and every day, and being able to use the targeting capabilities that Facebook has to offer is a great way to try to reach a larger audience for your business. If you’ve ever been scrolling through your news feed and noticed that there were certain ads and posts that kept showing up continuously, it’s because those companies are utilizing and paying for a Facebook campaign. Think your business could benefit as well? Possibly, if you know what it is and how to use it properly!
Simply put, a Facebook Ad is an advertisement that you control. You decide all the details such as the length of time you want it to run, the amount of money you want to spend, and the demographics that you are wanting to target. The great thing about utilizing Facebook is that you control every aspect. If you try something and it isn’t working out, you can alter your campaign and change it up.
And if you really want to get detailed, you can even target with keywords and interests to help make certain that you are drawing in your target audience.
The purpose of a Facebook ad campaign is simple: To draw in clients and customers who are actively interested in what you have to offer. Think of it as an effective way to tweak your advertising options for a fraction of your typical budget.
I’ll say it again…you need one to attract customers. But even more than that, you NEED a Facebook ad campaign to attract customers that will then convert into buyers. When you think about traditional advertising that you’ve done in the past, it’s kind of a “throw it out there and see what sticks” kind of approach, right? Magazine ads, commercials, billboards, mailings…all are forms of advertisement but all go towards the masses as well. There isn’t anything targeted about any of those approaches.
With Facebook ad campaigns, everything is targeted. You hold the keys to the kingdom on being able to pinpoint your exact audience and how to reach out to them, while also growing as well. Why spend the money advertising your business to those who are more than likely not ever going to convert into a customer or sale? With Facebook advertising, you can spend your hard-earned advertising dollars on exactly what you want to.
Next time that you are thinking about new ways to advertise, give a Facebook Ad Campaign a try. You’ll be able to set it up from the comfort of your own office, at your own pace, and tailored to your own budget. Plus, you can track it every hour, day or week as well to see how well it is performing. Is there any other form of advertising out there that allows you that much freedom and flexibility while providing great results? My answer is NO, but you need to see and experience it for yourself!
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